I’m not sure why you’re here…
… but it’s almost certainly related to real estate in some way. I’m Carter Sowers, co-founder of Elevate Broker — a boutique brokerage built for agents and clients who care about doing things the right way. I also serve as Broker-In-Charge for our Asheville office (Elevate Asheville Realty Group).
This site is part industry blog, part recruiting tool, and part public experiment in how to run a modern real estate business.
If you’re a client, you can read what others have to say about working with me here.
If you’re an agent, you’ll see how I’m building a brokerage that values simplicity, hard work, and above all else — delivering exceptional client experiences.

Why this site exists
Because I got tired of the same old real estate noise.
Every agent says they’re “local experts” and every brokerage claims to be “innovative.” Most of it’s copied and pasted from a template.
I wanted to build something smaller, smarter, and human — a brokerage that runs on trust, modern tools, and a little creativity.
This site is where I share how I do it — from marketing experiments to team philosophy, to tech tools, etc.
What I actually do
I help clients:
- Sell smart. Real strategy, not just signs and showings.
- Buy wisely. I’ll help you understand value, market realities, and how to get what you want.
- Invest intentionally. Whether it’s short term rental, or long-term play — I’m in your corner.
I help agents:
- Build personal brands that make an impact.
- Leverage modern tools. CRMs, calendars, websites, how to use AI so that you have more time to serve your clients IRL (in real life).
- Grow, stay competitive, and navigate industry sea changes.

Thanks for visiting my website — reach out anytime.
Carter Sowers
NC Licensed Broker # 313142
