I’m not sure why you’re here…

… but it’s almost certainly related to real estate in some way. I’m Carter Sowers, co-founder of Elevate Broker — a boutique brokerage built for agents and clients who care about doing things the right way. I also serve as Broker-In-Charge for our Asheville office (Elevate Asheville Realty Group).

This site is part industry blog, part recruiting tool, and part public experiment in how to run a modern real estate business.

If you’re a client, you can read what others have to say about working with me here.

If you’re an agent, you’ll see how I’m building a brokerage that values simplicity, hard work, and above all else — delivering exceptional client experiences.

Why this site exists

Because I got tired of the same old real estate noise.

Every agent says they’re “local experts” and every brokerage claims to be “innovative.” Most of it’s copied and pasted from a template.

I wanted to build something smaller, smarter, and human — a brokerage that runs on trust, modern tools, and a little creativity.

This site is where I share how I do it — from marketing experiments to team philosophy, to tech tools, etc.

What I actually do

I help clients:

• Sell smart. Real strategy, not just signs and showings.
• Buy wisely. I’ll help you understand value, market realities, and how to get what you want.
• Invest intentionally. Whether it’s short term rental, or long-term play — I’m in your corner.

I help agents:

• Build personal brands that make an impact.
• Leverage modern tools. CRMs, calendars, websites, how to use AI so that you have more time to serve your clients IRL (in real life).
• Grow, stay competitive, and navigate industry sea changes.